The Boston Trader is a mid-class clothing retailer in The Hague, and one of my top picks as potential employers. Having opened its first store in 1985, TBT now has three stores and stock a label - R.B. Boston - which I am fairly certain is their own. They cater to both men and women, although the only establishment I am familiar with is the men's store, and judging from their elaborate website and newspaper(!), the men's department seems to be the main business.
Offering brands such as Armani and Paul Smith, there is a clear focus on the upper mid-segment of retail clothing, although The Boston Trader seems to offer both casual and more formal wear.
Having browsed the men's store and the website several times now, one of the things appealing to me is the mix of Anglo-Saxon heritage and Italian sprezzura. The collections seem to attempt a style with a potentially broad audience, and although often-times pieces are better an indication of what is attempted than actual execution, the idea seems to be there: slightly dandy and slightly brash clothing, with a wink to formal rules but enough playfulness to keep things personal and lively.
The house is also small enough (with three establishments and the house line) to be influenced by anyone on staff. It seemed as though every member of staff present had a personal connection, understanding and feeling with the items on offer, and all have probably contributed in one way or another to shaping the store they work in. This, of course, is exactly what every employee and employer should be looking for: a sense of ownership for everyone.
In times like this, however, I believe that the average is the bottom. Cheap survives because it is, well, cheap. But quality has a tendency to wither the tougher times too, as there are always people who want that little extra. And a little piece of (semi)perfection makes us all feel better and happy, especially in grimmer times.
The Boston Trader is above average, granted, but perhaps a little (extra) touch of special, quality and detail could make all the difference. Price-wise they could afford it, as branding adds a lot to price as well with their current stock.
So, perhaps stubborn little me might be able to contribute a bit. And if not, I feel there is plenty there to learn for me as well. Staff seems experienced and knowledgeable, and the atmosphere appeals to me. Who knows, I might even be able to learn a thing or two about women's clothing.
Tomorrow I'll apply, with my curriculum vitae and a cover-letter in the men's wear store, Plaats 3, The Hague. From then on it is in the hands of the high lords of Human Resources and lady Fortuna. I am exited, and anxious - let's see how far no formal experience can take me..
First, dinner plans tonight though. May Fortuna grant me her favour here too, as I am cooking out.